FikamailRequest accessBefore you approve an AI-written email.
A practical review checklist for product facts, offers, audience, tone and links before a campaign sends or a flow goes live.
In this guide
An email can read smoothly and still get something wrong. A product might be unavailable, an offer might have expired or a friendly sentence might imply that you know more about the reader than you do.
Review the draft against your store and the intended audience. The question is whether you are comfortable making every statement in it to those customers.
Check the reason and the audience together
Summarize the email’s purpose in one sentence. Then look at who will receive it. Does the message make sense for those people today?
A welcome email assumes someone has just subscribed. A winback email assumes a previous purchase and a reason to return. Wording such as “thanks for your recent order” needs the audience to support it.
Consider other messages these customers may receive, including emails from other apps. Review the send time and any frequency controls alongside the draft.
In Fikamail, campaigns require your approval before sending. Flows require review and activation before eligible subscribers receive their approved emails automatically. Check the flow’s trigger and timing as carefully as its copy.
Verify product facts and promises
Compare the draft with the actual product pages. Check names, variants, prices, currency, images and availability. If the email includes shipping, returns or care information, confirm that it matches your current policies and product guidance.
Pay particular attention to claims that sound persuasive:
- “Our bestseller” needs sales evidence.
- “Only a few left” needs current inventory evidence.
- “Customers love it” should not stand in for a real review or supported claim.
- “Made just for you” may imply individual personalization that has not happened.
Remove or rewrite a claim you cannot support. Check the product name and link even after simplifying the sentence.
“Our bestselling hoodie, almost gone.”
Check sales history and current stock before making both claims.“Take a look at the Low Tide hoodie.”
A straightforward invitation. Still verify the product and destination.For a discount, confirm the code, eligibility, minimum spend, exclusions and expiry. Try it in your store. An email draft does not establish an offer or configure checkout.
Read it in your store’s voice
Read the email aloud. Would you say those words to a customer? Replace stock enthusiasm with a concrete reason the product might interest them.
Check the subject and preview text together. They should describe what the email delivers. A subject promising an offer should lead to that offer; wording such as “your order update” should not disguise a marketing message.
If a revision changes the subject or adds an offer, review the whole draft again. The opening, button and destination may also need to change.
For an AI revision, a specific instruction gives you something easier to assess:
Keep the warm tone, but remove the scarcity claim. Introduce the hoodie using only the verified product details. Keep one main button linking to its product page. Do not add a discount.
Follow the customer’s path
Open the preview at a narrow width. Check whether the text is readable, images show the intended products and the main button is easy to find.
Follow every link you can test. A button labelled “Shop the collection” should reach that collection. Confirm the destination works for a signed-out visitor and does not depend on an admin session or point to a preview store.
Review the sender name, reply-to address and business details. Check that the unsubscribe option is present in the actual sending setup. A demonstration preview may contain an inactive unsubscribe link; use the real setup to verify recipient-facing behavior.
Keep this checklist beside the draft
Before approving a campaign or activating a flow, confirm:
- Purpose: I can explain why this audience should receive this email.
- Audience and timing: The message fits the recipients and planned schedule.
- Facts: Products, prices, images and policy details match the store.
- Claims: Reviews, popularity, scarcity and personalization are supported.
- Offers: Any discount exists, works and has accurate conditions.
- Voice: The subject, preview text and body sound like our store.
- Links and layout: Destinations work and the email reads well on mobile.
- Sender and footer: Sender details, business information and the unsubscribe option are correct.
- For flows: The trigger, delays and every email in the sequence have been reviewed together.
If something needs changing, request a specific revision and check the result before approval. Leaving a draft unsent is also a valid decision.