EMAIL COST CALCULATOR

Compare email costs.

Different platforms charge in different ways. Compare the cost for your audience and sending volume, then consider the work each platform leaves you to do.

Compare your monthly email cost

Choose your audience size and sending volume. No signup needed.

Fikamail

$149 / month

100,000 emails included

Proposed launch pricing
Strengths & tradeoffs

Best fit: Shopify stores wanting their recurring email marketing work managed.

Strength: A focused Shopify workflow; the product direction is managed email autopilot with merchant-set boundaries.

Tradeoff: Early product: campaigns currently require approval. Autonomous sending, adaptive targeting and bot-aware reporting are planned; production performance is unproven.

Mailchimp Standard

$135 / month

120,000 emails included

Standard monthly pricing
Strengths & tradeoffs

Best fit: Teams wanting a broad marketing toolkit.

Strength: Campaign editor, automation and reporting in one platform.

Tradeoff: Contact-tier billing plus send allowances; campaign strategy and setup still need an owner.

Mailchimp Standard costs $14 less/month

Klaviyo Email

$150 / month

100,000 emails included

Email only, no paid add-ons
Strengths & tradeoffs

Best fit: Ecommerce teams building detailed lifecycle marketing.

Strength: Commerce integrations, segmentation and lifecycle automation.

Tradeoff: Active-profile billing and send limits; advanced setup and ongoing campaign work can require expertise.

Save $1/month with Fikamail

Brevo Standard

$89 / month

40,000 emails included

Includes the required contact capacity
Strengths & tradeoffs

Best fit: Teams seeking send-based pricing and marketing automation.

Strength: Automation, A/B testing and no Brevo logo on Standard.

Tradeoff: Contact capacity can force a larger send tier; campaigns and workflows still need configuration.

Brevo Standard costs $60 less/month

Build your own with Make.com

From $10.59/month for Core with 10,000 credits, billed monthly. Email delivery, AI-provider usage and implementation are additional.

Strengths & tradeoffs

Strength: Flexible workflows across thousands of apps; useful when you already have an automation owner.

Tradeoff: You build and maintain campaign logic, consent checks, suppression, retries and reporting. A credit is a workflow action, not an email. Costs depend on the workflow, so this is not a total quote for the selected sending volume.

See Make pricing
How we compare prices

USD per month, before tax. Competitor prices checked September 13, 2026; introductory discounts excluded. Fikamail prices are proposed launch rates, not a checkout quote. Feature sets differ; Mailchimp Essentials may cost less. Only verified contact tiers are shown. Volumes above an allowance require a new quote; no overage rate is assumed. Brevo Standard is selected using both email volume and contact capacity; its lower-volume tiers have smaller contact limits. Brevo Starter can be cheaper but has fewer features. Make is an automation platform, not an equivalent email service. Strengths and tradeoffs are our assessment; Fikamail is still being built.

Sources: Mailchimp Standard · Klaviyo Email (USD) · Brevo Standard (USD, monthly) · Make Core (USD, monthly)